Sutoa for FRAMA
'The aim was to create a functional piece of furniture that stands like a powerful sculpture.'
Design: Keiji Ashizawa
Prototype making: Tanseisya
Client: FRAMA
Photo: Marina Denisova (01-04)
FRAMA
FRAMA is a multi-disciplinary design brand that creates lifestyle objects that inspire the senses and encourage mindful living founded by the creative director Niels Stroyer Christophersen. Niels invited us to design the product for them when they were starting up the collection, and it has been a great experience working together.
https://framacph.com
Sutoa drawer is an aesthetically pleasing storage chest. Seven large oak drawers, gradually increasing in size from top to bottom, seemingly hover above the ground, supported by a slim steel frame. The thin space between each drawer makes it easy to locate what you store. Sutoa functions as an everyday storage device but at the same time, a sculptural object. It is manufactured in Denmark and delivered as a fully assembled one piece in a wooden transport box. Sutoa means to store/contain in Japanese.
https://framacph.com/product/sutoa-oak
