KEIJI ASHIZAWA DESIGN

Hailing from Barcelona, PAPABUBBLE is an artisanal candy maker that has become well-known in Japan for its retail locations, this is due in no small part to the unique design of the stores.

Beginning in Tokyo, PAPABUBBLE has expanded all across Japan, with this shop being the first to open in the Tohoku region. Although this store is more compact compared to PAPABUBBLE’s other premises in Japan, we set out to leverage its depth to create a small space filled with fun - just like PAPABUBBLE’s candies.

Working with the client’s bold idea of creating a store in which the size of the retail space could be adjusted from time to time, we made the store displays as well as the partition wall movable. Concrete perforated boards are used for the main wall so various knick-knacks can be attached. The infrastructure for this decorative wall and mobile store fixtures enable the staff to transform the space for various events and promotions, reflecting the uniqueness of this shop. Attached to the back counter, the mirror makes the cosy space appear larger and more open. Contrasting with the vivid colours of the PAPABUBBLE candies, we used inorganic materials, such as metal for the interior and furniture, which are intended to evoke the feeling of entering an artisanal candy workshop.